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Riva Coffee: Make more of the moment
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Cerebos Australia has launched a new campaign for Riva instant coffee. The film, developed by Sydney agency colman rasic carrasco launches this week in high rating programs and is squarely targeted at attracting a younger coffee drinker. Cerebos are currently the third player in an instant coffee category dominated by Nestle’s Nescafe and Douwe Egbert’s Moccona brands, which together hold over 80% of the category between them. The film was directed by Nathan Price and produced by New Zealand based production company Capital City Films, and shot on location in Auckland.
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