TV ad: Tetley?s Bitter: Fancy Dress

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Saatchi & Saatchi (London) launch a humorous new idea for Tetley's under the strap line 'Don't do things by half'. The campaign remains true to the spirit of the Tetley's brand whilst reinforcing Tetley's as one of the front-runners in the ale market.

The first execution in this campaign, 'Fancy Dress' draws attention to the uniqueness of British humour and illustrates funny examples of the ordinary, straightforward guy pulling out all the stops for everyday occurrences.