LMN - Lemon Drink: Beach

In this spot from Creativeland Asia, Mumbai a pint sized man runs across a hot, crowded and noisy Indian beach dragging his pants. Fights waves, stray dog, balloon kid and toy parachute man to reach his lemon refresher. Ram Madhwani from Equinox Films directed the spot. Said CCO Sajan Raj Kurup: "8 days of shooting on a crowded, noisy, hot and sunny beach in Mumbai. Creating 8 feet tall waves. Making gigantic jeans, paper-cups and toy parachute-man. Teaching dogs, fish and local fisherwomen to act. And shooting every single thing live and putting them together over 7 weeks made us lose water and shrink to the size of a 500 ml bottle. But when we saw our final product we got refreshed and flipped back to our original sizes."