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Bestads gets a sneak peak at AAMI's new tv campaign, via Badjar Ogilvy, Melbourne, which launches on Boxing Day.
"The ad depicts an extreme scenario of drivers who aren't paying attention and cause accidents. It's an exaggerated look at the things that people do while driving that cause accidents," said AAMI Executive Manager Richard Riboni.
The Safe Driver Rewards campaign uses television, radio, outdoor, digital and press ads and also highlights AAMI's sponsorship of the cricket over the summer season.

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Client:	AAMI
Agency:	BADJAR Ogilvy, Melbourne
Production Company:	@radical.media
Director(s):	Patrick Hughes
Creatives:	MICHAEL KNOX (Creative Director) Fergus Donaldson (Senior Copywriter) Sam Mead (Producer) Tim Marxsen (Senior Agency Producer) Michael Houlihan - MRPPP (Editor) Nicholas Desira (Senior Digital Art Director) Electric Dreams (Music + Sound Production) Sam Hopgood - Soundlounge (Music + Sound Production) Matt Rose/Leah Carew (Account manager) Nick Muncaster (Senior Account Director)
Country:	Australia
Other Credits:	Richard Riboni, Executive Manager Marketing AAMI and Nicole Nuthall, Advisor Brand Communications Marketing AAMI

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