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ANZ: Barbara - Know means no
ANZ launches a new campaign this weekend via M&C Saatchi, Melbourne which will attempt to challenge perceptions that consumers have of banks and exposes some of the frustrations they experience at 'other' banks.
The TV, directed by Paul Middleditch, stars Genevieve Morris, Australian comedian, whose character Barbara the bank manager from Bank World, personifies everything that is bad about banks.
Paul Riley (Head of Retail Product Marketing) Related |
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