World Vision: Thankyou

World Vision has begun 2010 with a new approach to child sponsorship by featuring the mother of a sponsor child saying thankyou to their sponsors in Australia. The campaign direction was created by CHE Melbourne and shot by Sally Coggle in southern Uganda, with music supplied by renowned Scottish group Mogwai. This uplifting campaign demonstrates how sponsorship makes a difference to not only the child but those around them but their family - not just in a practical sense but in an emotional and very human way.