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Top 6: September 17th 2008
Interactive
Spring Valley: Sensible
Top 6: September 17th 2008
The campaign revolves around the ‘Sensible’, a character that inhabits us all who wants nothing more than for us to take care of ourselves. The Website and Facebook applications provide the opportunity to take a sensible home to users’ pages and introduce 3D animated application that lives on the page. Users can buy it gifts, fill out surveys and feed it (or torture it) and engage with friend’s Sensibles.
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