Adesf: Substances

The main goal of this campaign was to show how a single cigarette contains a huge amount of toxic substances that attack your body each time you smoke. They are a true invasion force. To illustrate such an idea Neogama BBH, Sao Paulo looked at the past, present and future of human conflicts and came up with these 3 ads. It all needed to look very epic so they decided to do everything in 3D, each element was individually modeled in a long process which took almost 9 months.