Peters Ice Cream: Drumstick X Messina TVC

Summer 2019 really heated up as Peters Drumstick released a new collaboration with Gelato Messina. Peters chose Nine's Australian Open coverage to launch the new range to market, and Powered Studios were tasked to create the brand TVC. Agency: Spark Foundry

Powered drew on inspiration from the vibrant and colourful pop art styled product artwork. This dynamic visual look was animated to a catchy pop music track to cut-through the confectionary market. The result was an engaging brand spot that gave the product a life of its own and instantly connected with the tennis (and summer) loving audience.