John Boston: Cannibal

These John Boston posters aren't just any posters. The paper was hand pulped and rolled from the wood of the small leaved fig tree (Ficus obliqua) and the ink was sensitively extracted from the rare squid found in the azure waters near the South Pacific beach where John Boston was murdered and ultimately eaten. Agency: M&C Saatchi, Sydney

Actually, none of this is true. But we think it’s what John Boston, self-proclaimed ‘First Australian Brewer’ would have written, being one of the world’s greatest liars.

John Boston’s story was too big for any headline and, let’s be brutally honest, too expensive for a commercial so we used a medium oft neglected. A medium that allowed us to finely craft John Boston’s story just as John Boston beer is finely crafted today - the long body copy cross-track poster.

We hope you enjoy reading about John Boston as much as the cannibals enjoyed eating him.