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Web Film
Kia Motors: Just a Small Georgia Town
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“We are not famous,” a young boy states in the opening frame of Kia Motors’ 2019 Super Bowl commercial. “There are no stars in a sidewalk for us. No statues in our honour. We’re just a small Georgia town of complete unknowns.” For Kia’s 10th consecutive appearance in the Big Game, the auto brand known for its challenger spirit took an unconventional approach. This year, Kia didn’t use a celebrity for its Super Bowl spot. This year, Kia began a movement to honour The Great Unknowns: The hard-working people of America. Starting with the proud workers of Kia’s West Point, Georgia plant who build the new 2020 Telluride SUV.
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