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Tim Hortons is encouraging Canadians to warm up their thumbs for another Roll Up the Rim season, and the brand's biggest annual campaign is officially back in stores on Wednesday, … read moreFebruary 6. Roll up the Rim is a yearly contest from Tim Hortons that gives guests the chance to win amazing prizes by rolling up the rim of their coffee cups. Back for its 33rd season, the 2019 Roll Up the Rim campaign looks back on its history, playfully leaning into the stories of players that make the game what it is. This year's campaign, created by Zulu Alpha Kilo, treats Roll Up the Rim as a professional sport that unites Canadians season after season. It centres on a series of mockumentary-style videos that celebrate 'Roll Up Legends', an inspirational set of fictional Roll Up players. The Legends’ films, entitled 'The Rivals', 'The Dynasty', 'The Injury' and 'The All-Star', each feature charismatic personalities, relatable Roll Up rituals and reflect Canadians’ passion for the 'Great Sport of Roll Up'.
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Other credits
Account Team: Hilary Roberts, Matt Sinuita, Lauren Boultwood, James Farquharson, Matt McGrath, Michelle Fournier
Studio Artist: Greg Heptinstall, Andrew Martin, Pete Aspros, Ashleigh O’Brien, Brandon Dyson
Strategic Planner: Tim Hopkins, Sean Bell, Rebecca White
Print Producer: Laura Dubcovsky
Designer: Ryan Booth, Gala Tanaskov
Media Agency: Horizon
Media Team: Thomas Skarrat, Robyn Van Driel, Matthew Bailey, Hannah Wiseman, Nileen Ventura
Line Producer: Christopher Scherk
Casting Director: Powerhouse Casting - Andrew Hayes
Edit Company: Zulubot
Editor: Jay Baker, Marissa Bergougnou, Max Lawlor, Jessie Posthumus, Preeti Torul
Colourist: Eric Whipp & Tricia Hagoriles, Alter Ego Post
Compositor: Naveen Srivastava, The Vanity
Music Company: Vapor/RMW
Creative Director: Dustin Anstey
Sound Company: The Eggplant
Audio Director: Rocco Gagliese, Adam Damelin
PR Agency: North Strategic
PR Agency: North Strategic
French Agency: The French Shop
French Agency Team: Martin Archambault, Sebastien Bergeron, Gabrielle Papineau
PR Agency Team: Sarah McConnell, Paul Cartwright, Emily Ngai
Design Agency Team: Kim Hughes, Michael Saad, Ian Brown
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