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In October, Tim Hortons and their agency Zulu Alpha Kilo shared the story of the Ice Lions, Kenya’s only hockey team. Tim Hortons flew 12 members of the senior Ice Lions team to … read moreCanada, they had never had the opportunity to play against another team. After dressing in brand new CCM hockey equipment and personalized jerseys, the team was joined by some surprise teammates -– National Hockey League stars Sidney Crosby and Nathan MacKinnon. The video quickly went viral in Canada, the U.S. and around the world in countries including the UK, Spain, Germany, Kenya and Russia. Canadians wanted to know more about the team and how they could help support hockey in Kenya. In response to the overwhelming interest, Tim Hortons partnered with Sportsnet to air a special 20-minute documentary on November 7th following the Pittsburgh Penguins vs. Washington Capitals game.
read less...Group Account Director: Hilary Roberts
Account Director: Mike Johnson
Account Supervisor: Kayla MacDonald, Charlotte Coulson
Community Manager: Rebecca White
Group Strategy Director: Tim Hopkins
Brand Innovation Director: Sean Bell
Client: Ricardo Azevedo, Jorge Zaidan, Axel Schwan, Jana Goodbaum, Paloma Azulay, Jordan Mascarenhas, Kevin Albert, Jane Almeida, Chris Wakefield, Christy Clem, Julie Granger, Mackenzie Biddie
First AD: Scott Weatherall
Editor: Jay Baker
Assistant Editor: Jessie Posthumus
Additional Editing by: Robbie Haring
Story Editor: Barbara Shearer
Segment Producer for Artifact Nonfiction: Courtney Dickson
Kenya Producer: Anita Kasera
Second Camera: Scott Burton, Chris Goll
Sound: Alex Chege, Nick Davey
Producer: Revital Grunberg
Production Manager: Jennifer Gillespie
Production Manager: Kevin Corvetti
Online Editing: Alter Ego
Colourist: Eric Whipp, Wade Odlum
Assistant Colourist: Erik Bayley
Compositor / Online / Senior VFX Artist: David Whiteson, Eric Perrella
Post Producers: Jane Garrah, Julie Neff, Hilda Pereira
Audio Post Production: Eggplant Music & Sound
Audio Director: Adam Damelin
Music Composers: Adam Damelin, Iain Gardner, Jeff Elliott
Producer: Nicola Treadgold
Engineer: Nathan Handy, Dan Horton
Marketing Consultant: Rob Forbes (Forbes Sports Marketing)
Media Agency: UM
Media Agency Planners: Scott Dane, Alana Paterson, Ben Seaton, Nicole Matalik
PR Agency: North Strategic / Citizen Relations
PR Agency Planners: Amy Shanfield, Sarah McConnell / Angie Lamana, Sean Citrigno, Ciara O’Riordan
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