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Web Film
Tim Hortons: The Away Game
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In October, Tim Hortons and their agency Zulu Alpha Kilo shared the story of the Ice Lions, Kenya’s only hockey team. Tim Hortons flew 12 members of the senior Ice Lions team to Canada, they had never had the opportunity to play against another team. After dressing in brand new CCM hockey equipment and personalized jerseys, the team was joined by some surprise teammates -– National Hockey League stars Sidney Crosby and Nathan MacKinnon. The video quickly went viral in Canada, the U.S. and around the world in countries including the UK, Spain, Germany, Kenya and Russia. Canadians wanted to know more about the team and how they could help support hockey in Kenya. In response to the overwhelming interest, Tim Hortons partnered with Sportsnet to air a special 20-minute documentary on November 7th following the Pittsburgh Penguins vs. Washington Capitals game.
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