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Top 6: February 20th 2019
Wieden + Kennedy Sao Paulo and Old Spice created the first endless spot of history: one commercial, inside another and another, that turns into an endless ad. The video will be on
… read moreair for eternity at www.ocomercialinfinito.com.br. Ventured, the brand of deodorants, aired the film for 14 hours at Woohoo channel, becoming longest campaign in television history. The record-breaking granted the client and the agency into Guiness Book of Records. The film titled "O filme Infinito" (Endless commercial) features the participation of actor and brand ambassador Terry Crews and promises to make lots of laughs from viewers. In addition to the complete film, six drops were produced to support on digital channels and TV. A 2min version and 15 " were aired in different TV Channels. The campaign will be exported and replicated throughout Latin America and Mexico.
read less...Head of Art: Bruno Oppido
Digital Producer: Mauricio Junior, Ricardo Barbin
Digital Production Company: Slikland
Account: Isabel Rudge, Bruno Capasso
Planner: Gui Pasculli, Marcelo Chabes, Thiago Luan, Henrique Kobayashi , Felipe Zyman
Media: Alexandre Ugadin, Caio Melo, Guilherme Salgueiro, Liese Lemee
Client: Approval Isabel Pimentel, Clarissa Cayedo, Vitor Fernandes, Alan Chernovetzky, Natalia Passarinho
Production Director: Cris Moura
Production Assistant: Vinicius Arantes e Bruna Brito
Account - Production Company: Felipe Rangel
Head of Project Management: Larissa Luisi
Assistant Director: Luciana Waszak
Art Director: Pedro Catellani "Bolo"
Costume: Allan Gandhi
VFX Studio: Conspiração/Warriors
VFX Producer: Junior Braz / Marcelo Barbosa
Editor: Akira Guilherme
Special Effects Supervisor: Kadu Luca / Ricardo da Costa / Luis Tadeu
Art Composing: Kadu Luca / Ricardo da Costa / Luis Tadeu / Juan Camejo / Rogerio Merlino
Motion Designer: Lika Miyuki / Guilherme Valente / Anderson Tavares
Color Grading: Bleach
Audio Facility: LOUD
Sound Effects & Mix Equipe: LOUD
Soundtrack Production Equipe: LOUD
Account - Audio Production House: Edu Bernardo
Announcer Brasil: Tata Guarnieri / Latam:Daniel Cubillo
