Interactive ad: International Day of Zero Tolerance for Female Genital Mutilation: The Zero Tolerance Ribbon

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Top 6: February 20th 2019

Egypt has one of the Highest numbers of FGM in the world with a shocking 87% of all woman having experienced this harmful practice. February 6th is the International Day of Zero Tolerance to Female Genital Mutilation. By flipping the normal awareness ribbon on its head we now have a powerful symbol that represents the Arabic word for 'NO'. Partnering with hospitals in Egypt and 28toomany.org we have launched a new program that aims to educate new parents to say NO to FGM. Impact BBDO, Dubai ask you to share this new symbol and in doing so, say no to the practice of FGM. Let’s stand together to end FGM!

Category Public interest
Client International Day of Zero Tolerance for Female Genital Mutilation
Agency Impact BBDO, Dubai
Production Rhino & Oxpecker
Country United Arab Emirates
Uploaded 13 February, 2019

Credits

Chief Creative Officer
Paul Shearer
Creative Director
Logan Allanson
Creative Director
Tres Colacion
Assoc Creative Director
Ben Griffiths
Assoc Creative Director
giancarlo rodas
Producer
Aya Gafaar
Producer
Amal Gharbo
Art Director
Taskeen Limalia
Copywriter
Sarah Berro
Agency Producer
Ann Geleen Amparado
Agency Producer
Tennyson Torcato
Executive Producer
Mohamed Abdelrehim
DoP
Haya Khairat
DoP
Marco Michael Abdo
Chief Executive Officer
Dan Richa

Other credits

Digital Art Director: James Keith Elgie, Mark Cruzem

Account Executive: Emma Jane Randall

Creative Support: Karim Tobgy

Strategy Director: Noor Hassanein

Managing Director: Samantha Stuart - Palmer

PR: (Associate Director) Claire Lawson

Senior Account Manager: Salma Shahin

Production Manager: Aya Gafaar, Amal Gharbo

Editor: Souheil Zahreddine, Hussein El Faham, Mohamed Khaled (Beyond Post Production); Hassan ElTouny (Pixel Studios)