Vauxhall Motors: Less Rah. Get Real

Vauxhall Motors has released its latest campaign to support the Crossland X, its stylish and state of the art SUV. The comprehensive and aggressive 360 degree marketing plan from McCann Velocity will target image conscious parents with young children. It talks directly to customers who are looking to make savvy choices when choosing an SUV with the creative portraying the pride with choosing a Crossland X. The campaign brings to life how the Crossland X helps parents ‘nail’ family life and make the most of the moments they spend together. The strapline of the campaign, ‘Less Rah. Get Real’, conveys the attitude of Vauxhall customers; making purchase decisions based on smart choices rather than on social status. A member of Vauxhall’s family of SUVs, the Crossland X is a leader in the segment and a real competitor to its rival models in the luxury segments.