Peoples Jewellers is giving a few lucky Canadians an unprecedented opportunity to say "I love you" on Valentine's Day. How? By purchasing media on Canada's largest digital billboard, … read morelocated at Yonge-Dundas Square in Toronto and handing it over to people in love. The Canadians selected to participate were asked to write a short, but incredibly sweet, valentine for the person they love. Those heart-felt valentines, imbued with each of the couple's personal emotion and history, will be displayed in Yonge-Dundas Square on Valentine's Day, making them the largest, most vibrant, and public valentines that Canada has ever seen. Agency: Juliet Creative
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