The objective of the new World Animal Protection US experiment called 'Your Turn' is to raise awareness about the poor conditions farm animals are held in and encourage people to … read morehelp farm animals live cage-free lives and consider animal welfare when purchasing meat.
Agency: Serviceplan Campaign International
Documented in Grand Central Station in NYC, the experiment shows people, as they panic whilst attempting to get out of turnstiles in the subway. It's designed to illustrate the inhumane conditions faced by the majority of factory farmed animals in the United States. At an average of 270 pounds per person, per year, people in the US eat more meat than almost every other county. This unsustainable, increasing demand for meat forces more and more animals into overcrowded, cruel factory farms with detrimental impacts for animals, people and the environment.
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