Radio ad: Shapa: Police

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It's radio. For radio. For the consortium of 16 stations in Israel (by SHAPA), that are continuing their battle against the Internet for media budgets. Israel is driven by news and information, and Israeli radio is a strong medium for news. That makes radio a very effective medium for advertisers because Israelis listen, and they listen carefully -- to be sure they don't miss a single thing. Not to mention, elections are soon. And compared to the Internet, radio is no less effective.