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Shapa: Customer Journey


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An ad for promoting radio advertising.

Text: Listen and listen carefully. It's a customer journey.
A journey where no one is being tracked. Not tagged. It's not a programmatic journey; there are no cookies. It’s just a journey. of your customer. A journey that begins each morning near home, and ends an hour or so later, in the office parking lot.
It's a tough journey. There are no status updates, no tweets, and no influencers. But there’s one device that makes this journey bearable. It saves the journey. With music, with news, with conversation. And yes, with commercials.

So, listen and listen carefully.
Radio. Radio advertising.
Credits Other credits

Creative Team: Liat Lapushin, Gali Namdar, Tammy Mor

Strategy: Elad Yanay,

Account Executive: Daphna Tsror, Lee Ben David

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