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booking.com: Be A Booker
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Booking.com debuted a dynamic new ad campaign empowering consumers to get off their social media feeds and actually 'Be a Booker' themselves. Created by Anomaly, the campaign celebrates bookers who turn their travel dreams into actions instead of just pinning, posting and swiping, while inspiring travellers to be bold and press the confirmation button. Booking.com connects travellers with the world’s largest selection of incredible places to stay and 76% of Americans want to spend more of their free time travelling, making the market in the United States primed with opportunity to take advantage of Booking.com’s variety of accommodations and daily deals, highlighted in the ‘Be A Booker’ campaign. Also featured in the campaign is Booking.com’s free cancellation policy with 36% of Americans saying they are too busy at work to travel, the offering allows consumers to: “book now and ask their boss later.”
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