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Top 6: October 30th 2013
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booking.com: The Queen Anne HotelTop 6: October 30th 2013
Booking.com, Planet Earth’s #1 accommodation site, is giving fright-loving audiences what they want this Halloween with a campaign that highlights haunted U.S accommodations and is so scary it will have viewers believing they are witnessing the next great horror film. With the world’s largest variety of accommodations, Booking.com has exactly what customers are looking for - even haunted hotels. Launching this week, via Wieden + Kennedy Amsterdam, the integrated campaign behaves just like a new movie release and highlights seven of America’s most haunted properties. Hitting those predisposed to frightening content, a scary TVC that feels just like a film trailer targets audiences during horror TV and cinema viewing experiences, while a partnership with Fandango aligns with online trailer searches and movie tickets purchases.
The Queen Anne Hotel in San Francisco, available on Booking.com, is the star of the campaign’s 60 and 30-second TVC spots. Originally built in 1890 as Miss Mary Lake's School For Girls, the hotel is haunted by former headmistress, Miss Mary herself. Her ghost is still very much felt and seen in her suite, Room 410, where she has even be known to tuck travellers into bed. The hotel’s haunted tale is brought to life in the TVC with Miss Mary’s ghostly presence most definitely felt by one lone female guest. The Queen Anne is also depicted along with six other hotels in movie-style posters. Hand-painted by renowned movie-poster illustrator, Akiko Stehrenberger, the posters will feature in-situ in selected movie theater lobbies across the country from October 25.
Head of Production: Erik Verheijen Also best this week |
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