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Dairygold: One Magical Minute


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In an extension of Dairygold's 'Make a Minute for The Good Stuff' campaign, creative agency, ROTHCO, have released a touching 40-second TVC 'One Magical Minute', which seeks to show the Irish public the value and impact of giving someone a spare minute of your time. Since launch, Dairygold has engaged consumers by connecting them with opportunities to put precious spare minutes to use by making time for the moments that matter most. In their 2016, ‘Do Good, Feel Good’ campaign, Dairygold centred their work around volunteering, enabling consumers to find minutes for The Good Stuff. They learned that volunteers that ‘do good’ received a far greater benefit than just spending time doing charity work - it actually improved their health and well-being. In 2018, they introduced micro-volunteering with their ‘Make a Minute for the Good Stuff’ campaign, giving the Irish public the opportunity to give their minute to do good, as well as feel good.
Credits Other credits

Account Executive: Sophie Burke

Business Director: Rosie Rogers

Account Director: Sarah Murphy

Strategy: Darius Pasalar

Digital Strategy: Colm Casey

Business Director: Maxine Hands

Agency: Vizeum

Account Manager: Greta Sulcaite

Production Service: Hinterland

Edit Company: The Quarry

Editor: Owen Oppenheimer @The Quarry

Colourist: Joseph Bicknell @ CHEAT

Online: CHEAT

Licensing Company: Leland Music

Sound Design & Mix: Kevin Breathnach @ Avondale Studios

Music : "Niamh's Theme"

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