 |
Experiential
Screen Help: Screen Help
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Swedish insurance brand Lansforsakringar and its agency, Stendahls, recently introduced a special lamp that glows red when you've had too much screen time. Now, it has extended the idea into leisure with a hotel suite that you pay more for if you keep going online.
The so-called "Check Out Suite” is a room in at the Hotel Bellora Gothenburg, Sweden that rewards visitors for staying away from their screens. The room is equipped with the aforementioned "Skärmfri" (Screen-free) smart lamp, which calculates how much you pay for the room based on how much time you spend on social media. If you don't use a screen at all, the room is free. However, as you surf, the light from the lamp gradually changes until it starts to glow red. If it goes red, you then pay full price for the room, 2400 Swedish Kroner. The charge is based on a family of four sharing with 30 minutes of screen time each before it goes red. skarmhjalpen.se/checkoutsuite-en/
Advertising Agency: Stendahls, Göteborg, Sweden Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
