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Top 6: March 13th 2019
Experiential
Las Rosas Foundation: The 88 Year Old AnchorTop 6: March 13th 2019
While great part of society connects elderly with the idea of decline and disgrace, Las Rosas Foundation performed an action with Chilevision, one of the main TV channel in Chile, to bring back Javier Miranda, the iconic and legendary Chilean anchor to the prime News show. On the National Day of the elderly, in a touching transmission of the most important news, the famous anchor demonstrated that the elderly could remain active contributing to the life and economy of the society.
Agency: McCann, Santiago
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