Public Health England: Cervical Screening Saves Lives

Public Health England (PHE) launches the first ever national Government cervical screening campaign, 'Cervical Screening Saves Lives', to increase the number of eligible women attending cervical screening across England. Around 2,600 women are diagnosed with cervical cancer in England each year and around 690 women die from the disease, two a day.
Agency: M&C Saatchi, London
Screening, which only takes a few minutes, can help stop cervical cancer before it starts as the test identifies potentially harmful cells before they become cancerous. However, the number of women attending their cervical screening is at a 20-year low. The new high-profile multi-media campaign is aimed at all women eligible for screening (those aged 25 – 64), with a particular focus on women aged 25 – 34 as numbers getting a test are lowest for this age group.