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Public Health England: Better Health, 60s
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Public Health England has launched a new brand and campaign, ‘Better Health’ - its biggest campaign since the launch of Change4Life in 2008. The through-the-line campaign has been developed at pace to tackle the nation’s obesity crisis and reduce people’s risk of becoming seriously ill from diseases, including Covid-19. A new TV ad and PR film are among a suite of assets designed to target the campaign audience, including South Asian, Black African and Caribbean communities. The 'Better Health' campaign is a cross-agency collaboration between M&C Saatchi, Wavemaker, freuds, Multicultural Marketing Consultancy, 23red, Manning Gottlieb, Flipside and a coalition of major brands. Public Health England (PHE) has just launched a major new adult health campaign, called ‘Better Health’, to support people to live healthier lives, as growing evidence suggests that living with obesity or being overweight puts people at greater risk of serious illness or death from Covid-19.
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