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Lexus: Sunrise to Sunrise
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Lexus Europe and The&Partnership bring us Sunrise to Sunrise, the new pan-European campaign for the new Lexus UX self-charging Hybrid SUV. Regarded as a game-changer for the luxury car manufacturer, the car has been designed to appeal to a city-dwelling audience who love expanding their horizons and trying new things. The UX is a vehicle that pushes the boundaries; a fun, luxurious car with an efficient next generation self-charging hybrid engine. Shot over five days in Lisbon, Portugal, the 60’ commercial captures the adventures of photographer, Elsa Bleda as she explores the city. An artist who is known to have ‘a life in constant motion’, Bleda’s photographs are renowned for being both elusive and familiar, whilst capturing a mood of dystopia through visibly desolate areas.
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