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Web Film
Lexus: Birmingham
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The&Partnership will this week launch a new pan-European campaign, ‘Say Yes to the City’, for Lexus’ self-charging CT hybrid – showcasing how the luxury car’s compact design and impressive fuel economy make it the perfect vehicle for busy urbanites keen to make the most of what their city has to offer. The campaign will launch in the UK with a unique, editorially-led media partnership with Time Out, the global media and entertainment brand that inspires and enables people to make the most of the city, delivered by The&Partnership’s cross-discipline team of creatives at CHI&Partners, media planners at m/SIX and Time Out’s Creative Solutions team. As part of the partnership, Time Out’s Social Media Editor Rosie Percy and her partner, radio presenter Dan Alani, will take on the challenge of packing in as many of Time Out’s recommended activities as possible across four UK cities in the same number of days – relying on the Lexus CT Hybrid for transport. In an action-packed four days, the couple will take on Edinburgh, Manchester, Birmingham and London – seeing just how many of Time Out’s recommended local best things to do they can fit into a single day in each metropolis.
Planner: Matthew Bamford-Bowes Related |
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