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Top 6: March 20th 2019
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Mercedes-Benz: Bertha Benz - The Journey That Changed EverythingTop 6: March 20th 2019
Mercedes-Benz' latest global brand film celebrates the confidence and vision of Bertha Benz - Carl Benz' business partner and wife - who was instrumental in Mercedes-Benz' foundation. Released in honour of International Women's Day (8 March), the film tells the story of the world's first long distance drive in a car from Mannheim to Pforzheim, Germany in 1888. The story of Bertha Benz is the latest in an ongoing transformation of Mercedes-Benz’ communications with Berlin agency antoni. Early one morning, Bertha took her two sons out for the twelve hour, 106 km / 65 mile trip. She understood the potential of her husband’s invention, and was determined to prove it worked at a time when people were skeptical of this new technology. Shot like a classic Western with modern stylisation, the film conveys the fear and confusion of the people who witnessed Bertha’s incredible journey, and dramatises one of her stops along the way. Mechanics didn’t exist, so she went to the pharmacy to find fuel, used her hat pin to clear fuel lines, and her garter for insulation. Through her dedication, she paved the way for the invention of the Benz Patent Motor Car.
Managing Director: Sven Dörrenbächer, Matthias Schmidt, Jörg Schultheis RelatedAlso best this week |
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