IKEA: Mama's Little Boy

Presented in the form of an old-school Spanish soap opera from 1980s, a favorite among Arab families, the eight-episode series demonstrates regular circumstances shot in an over-exaggerated dramatic style. With the Spanish opera style, IKEA not only appeals to the nostalgic element for its Middle Eastern audience, but also highlight the fact that IKEA believes in the power of better homes and better products. IKEA reminds people of how functional, simple and affordable solutions can make daily life easy, thus preventing such issues from escalating.