Outdoor ad: Renault: Park The Bias

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Top 6: March 20th 2019

On the occasion of International Women's day, Renault, via L&K Saatchi & Saatchi, Mumbai, conducted a social experiment which sought to expose the bias against women drivers. Be it men or women themselves, there is a certain pre-conceived notion when it comes to women drivers, and that is what we wanted to highlight through this video. As part of the social experiment, we collaborated with one of Mumbai’s premium five star hotels and changed their male valets for female valets for a certain period. The candid reactions of the hotel’s patrons were captured on hidden cameras. They were then asked what they felt when they saw the women valets and if they were hesitant to hand over their cars.