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Audi R8: A Pleasure To Follow
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BBH has created this global campaign, which highlights the desirable performance of the hero of the Audi Sport range, its improved power and breathtaking design. The campaign includes a hero 60-second spot, cutdowns and a suite of edits for use on Instagram stories, YouTube and Facebook. The campaign, shot by acclaimed director Sam Brown, features a range of characters in different vehicles causing havoc as they compete to get a good view of the new Audi R8. The ad plays on the idea that the car is not only a pleasure to drive, but is also a pleasure to follow.
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