Fido: Fido3

FIDO LIGHTS UP TORONTO’S SKYLINE WITH
FIRST-OF-ITS-KIND PROJECTED BILLBOARDS IN CANADA
Fido is bringing a Canadian-first to buildings around Toronto’s downtown core: projected billboards that interact with one another.
To celebrate the holiday season and promote wireless video calling on Fido’s 3G High Speed Experience, the billboards feature a man and a woman each projected onto separate buildings or side-by-side on a single building. Initially, both are static, seemingly like other digital billboards across the city. Then, suddenly, the young couple begins to interact with one another: throwing snowballs, making faces on their phone’s screen and even playing with their pet puppy.
“The typical Fido customer is a social, hip urbanite who is always on the move," said Sébastien Moise, Marketing Manager, Fido. “We capture that with a fun, clever, first-of-its-kind campaign that grabs the attention like never before in downtown Toronto. It’s the perfect way to promote features like video calling and other services our customers can use to keep in touch with friends.”
The billboards, created in partnership with BOS Toronto, will be projected up on different buildings throughout Toronto’s downtown core from December 6th to December 29th. They are being projected by BC-based Media Merchants using high-power light projectors.

To view or download a video of the billboards, visit: http://www.glossyinc.com/fido/billboards.html

About Fido
Fido offers Canadian consumers a wide range of wireless voice and data communications products and services, including international roaming in 200 countries. Fido is wholly owned by Rogers Wireless, Canada's largest wireless provider and the country's only carrier operating on the global standard GSM technology platform. For more information, please visit fido.ca.