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Web Film
West Midlands Trains: The Straight-Talking Train Company
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West Midlands Trains will today roll out the first work in a major, multi-channel rebrand campaign for London Northwestern Railway and West Midlands Railway, as the company embarks on a multi-million investment programme to future-proof both services. Created by Impero, the rebrand campaign is set to be one of the UK’s most dynamic, consumer-centric transport campaigns this year – aiming to win the nation’s hearts and minds and transform West Midlands Trains into the UK’s most loved train company. Dubbed ‘The Investment Programme’, the campaign will break today with a series of posters and in-station activations, and will run throughout 2019, spanning out-of-home, digital, social, PR and video-on-demand – with media planning and buying from MediaCom. Impero will unveil two distinct new personalities for the London Northwestern and West Midlands Railway brands – stripping out corporate jargon, bringing humanity to the two brands, and aiming to win the love and respect of the communities they serve.
Design Director: Adeline Chong Related |
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