 |
Web Film
West Midlands Trains: Morning Trains
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
West Midlands Trains will today roll out the first work in a major, multi-channel rebrand campaign for London Northwestern Railway and West Midlands Railway, as the company embarks on a multi-million investment programme to future-proof both services. Created by Impero, the rebrand campaign is set to be one of the UK’s most dynamic, consumer-centric transport campaigns this year – aiming to win the nation’s hearts and minds and transform West Midlands Trains into the UK’s most loved train company. Dubbed ‘The Investment Programme’, the campaign will break today with a series of posters and in-station activations, and will run throughout 2019, spanning out-of-home, digital, social, PR and video-on-demand – with media planning and buying from MediaCom. Impero will unveil two distinct new personalities for the London Northwestern and West Midlands Railway brands – stripping out corporate jargon, bringing humanity to the two brands, and aiming to win the love and respect of the communities they serve.
Design Director: Adeline Chong Related |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
