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Top 6: April 17th 2019
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Sheba: CroonerTop 6: April 17th 2019
A 1970s French romantic crooner - inspired by a combination of Engelbert Humperdinck and Serge Gainsborough - takes centre stage in the latest instalment of Sheba's 'Resistance Is Futile' campaign, created by Abbott Mead Vickers BBDO. The mythical singer, Vincent Le Chat, stares down the barrel of the camera on a suitably 70s kitsch TV stage belting out a classically seductive love song of that period, as a visual metaphor for the mesmerising beguiling eyes of a cat when it wants feeding. His song, ‘Nourris-Moi Bebe’ (Feed Me Now), includes lines such as “I’ll be your little kitten if you place me down some chicken” and “Surrender to your fate. It’s time to get my plate.” As the TV performance unfolds, the shot pans out to merge into the oval shape and blue colour of a cat’s iris. Opposite is the cat’s owner, as if in a trance, doing the cat’s bidding by offering a bowl of food. It is revealed that Vincent is the embodiment of the cat turning on its charms. And when they do then Resistance Is Futile.
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