Top 6: April 17th 2019
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Tokyo Dry: Slice of HeavenTop 6: April 17th 2019
Kiwi music legend Dave Dobbyn's 1986 hit 'Slice of Heaven' is the inspiration behind Steinlager Tokyo Dry's latest campaign, a recreation of this iconic New Zealand song in a uniquely Japanese way. The campaign is an energetic and colourful 90-second display of all things Japanese, created by DDB New Zealand. Featuring an arrangement of contemporary and traditional sounds from Karaoke, J-Pop, and Electropop to the traditional instruments of Shamisen and Taiko drums, the track is fresh and modern but still undeniably recognisable as the Kiwi hit. The remake was composed and produced by Kiwi, Cam Ballantyne of Beatworms.
National Marketing Director: Craig Baldie |
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