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Heinz: Celebrating 150 Years
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To celebrate its 150th anniversary, Heinz has launched a major new campaign across UK & Europe, Middle East & Africa. The campaign, created by BBH London, celebrates the iconic food brand’s strong heritage and the enduring legacy of its founder Henry J Heinz through spotlighting one of its most loved products - Heinz Tomato Ketchup. For over a century, Heinz Tomato Ketchup has been added to meals all over the world, helping make meals tastier until the very last bite. Playing on the universal insight that a clean plate is the sign of an enjoyable meal, the campaign uses the tagline ‘150 Years of Clean Plates’ to highlight how the Heinz product has influenced meals across so many walks of life and across so many decades.
Strategist: Melanie Eckersley Related |
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