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Play-Doh: Star or tunnel?
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The Play-Doh brand wants to promote the different sizes of their cans at the Colombian stores. Now not only the customers will find the regular size can, but they can also find it in a smaller one. With this action they explain that fun and creativity do not depend on the size of the can but on the size of the imagination, because inside you will find a whole universe of possibilities.
Agency: DDB Worldwide, Colombia
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