Roladin: Esther Hearts

Roladin, the leading chain of high quality bakeries in Israel presents: After more than 200 years a new Holiday Sweet-Delight is born: Esther Hearts – Represents the biblical Queen Esther's inspiring story of female heroism with a message of feminine empowerment.
An historical absurdity finally comes to a sweet end:
Although Purim's Book is named "The Book of Esther" after Queen Esther, the traditional Purim sweet-delight Haman ears (Hamantash) is named after Haman, known as "Evil Haman", thus making him the most talked about figure during Purim, more than Queen Esther.

Queen Esther, the heroine of the book, is an innocent woman taken against her will to the King's Palace. Eventually, she showed initiative, independent thinking and resourcefulness.
By thinking outside-the-box she bravely defeats Evil Haman by influencing King Achashverosh's decision thus saving the Jewish people from annihilation.
All Esther Hearts's packs carried Queen Esther's inspiring story.
Roladin, the leading chain of high quality bakeries in Israel and the leading Haman ears manufacturer, decided to rectify the injustice and tell the Queen Esther's inspiring story.
A new holiday sweet-delight created by the chefs Confectioner at Roladin, the Hearts were sold in special gift-pack carrying Queen Esther's inspiring story.
After more than two hundred years of Hamantash, Esther Hearts have finally joined Purim.
All income from Esther Hearts was donated to Women's Spirit Foundation, a foundation that helps women survivors of violence to rebuild their lives through employment and financial independence.