Tzur Golan

Tzur Golan was born in Israel in 1969 and began his love story with the advertising world in 1994. While searching for a professional direction, he bumped into an advertising-school ad in a magazine. After two years of studies specializing in copywriting, he began to work for a small local agency.

In 1998, after winning several national awards, Tzur moved on to his next destination: Shalmor Avnon Amichay Y&R, Tel Aviv.

In 2002, he was promoted to Creative Group Head, in 2006 he became Creative Director, in 2008 he was appointed as Executive Creative Director and Partner, and in 2011 he was appointed as Chief Creative Director and invited to be part of Y&R worldwide creative board.

During his 14 years at Shalmor Avnon Amichay Y&R, the agency has been ranked Agency of the Year in Israel five times. In 2008, the Tel Aviv agency was named as Y&R Agency of the Year worldwide. Shalmor Avnon Amichay Y&R became Israel's most successful advertising agency abroad, winning second Media Agency of the Year at Cannes 2009 and ranked second PR Agency at Cannes 2011.

In 2013, Tzur started his independent career and established a local office. In 2015, the office was acquired by the international network M&C SAATCHI and became M&C SAATCHI TEL AVIV. During these years, the office was considered one of the most creative in Israel and won international awards, with a constant presence on international blogs and websites.
In 2020, during the COVID-19 crisis and following the international network's decision to reduce its global presence, Tzur became the owner of the agency and rebranded it under the name NEW in partnership with TBWA Group.
After another three years, Tzur decided to end the partnership period and embarked on an independent path as the sole owner of the Golan Plus agency.
His résumé includes some of the most prestigious awards, including 12 Cannes Lions, Grand Prix at the LIAA and Golden Drum, Gold's at Clio and many others including One Show, Eurobest, Epica, New York Festivals and Cresta.
Tzur has also served as a jury member at Festivals including Clio, Eurobest, NYF, ADPRINT, Cresta and local competitions.