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Bezalel Academy of Art and Design: Graduate Generated Exhibition
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Bezalel Art and Design Academy created a “Graduate Generated Exhibition” on its new Facebook Timeline The Israeli 106 year’s old Art and Design Academy launched its new Facebook Timeline today.The idea behind the campaign created Shalmor Avnon Amichay/Y&R Interactive, Tel Aviv is to recruit the academy's graduates to help the academy complete its time line by uploading their works and the date they were published. These works will create the Academy's time line and will create a never ending exhibition of all the Academy's graduates during its 106 years. To launch the project Bezalel uploaded hundreds of rare archive pictures, stories and milestone moments throughout its history, including the date it was founded in 1906 and its 100 Year Anniversary. Emails were sent to all Academy graduates asking them to upload their works to the Timeline. Bezalel’s goal is to create the largest work archive on its Facebook page.
Art Director: Meital Miller, Dan Kashani, Adi Sova, Shira Ronen Related |
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