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Interactive
Bezalel Academy of Art and Design: Grab a Chair
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The Brief for Shalmor Avinon Amichay Y&R Interactive Tel Aviv :Bezalel wanted to start a conversation with prospective students, long before they went out "shopping" for art academies.The Solution:
In the art world, a "chair" is one of the most significant projects given to students.Bezalel created "Grab a Chair", a Facebook platform where every potential student created his interpretation of a chair.Those who published their chairs on Bezalel's Facebook page received a personal review of their design by Bezalel teachers. For the first time in 100 years this conservative institute was having a conversation with those who might one day become its students.Bezalel created the perfect channel to talk to youngsters facing a critical junction in their lives.
Executive Client Director: Tal Fishbain Related |
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