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Top 6: March 10th 2010
Look what color and Shalmor Avnon Amichay /Y&R Interactive Tel Aviv can do:It can even give you free parking! Free parking in Eilat, the country's #1 tourist city, sponsored by … read moreIsrael's largest paint retailer As part of its "Color Month" campaign, paint retailer Tambour sponsored free parking on Eilat's "Hotel Boulevard"
The Event - Tambour, Israel's largest paint retailer took over the entire Boulevard, painting the sidewalk borders in all the colors of the rainbow. Anyone parking on a color got to park for free.
Eilat's Mayor and Tambour's CEO launched the campaign and cut the ribbon opposite one of the boulevard's main hotels.In a city where parking spaces are few and expensive, Tambour's initiative is very welcome.In Israel there are several distinct colors to mark parking regulations:
Red-White = no parking Blue-White = paid parking And now, look what color can do:
Rainbow parking = free parking for everyone!
read less...Executive Client Director: Tal Fishbein
Account Supervisor: Yael Yuz
Account Manager: Liron Ben Yakov
Planning Director: Yehoram Davidi
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