LashBlast Length: Exit Turnstile

To showcase the category's largest brush, a new media space was created by Saatchi & Saatchi Canada, the subway exit turnstiles themselves. Dramatizing the benefit of LashBlast Length, the exit turnstiles were wrapped in yellow to look like an extremely long brush, and the crossbars were wrapped in black to demonstrate the extremely long lashes you get as a result of using the mascara.