Land Rover: Family Mode

If you find out one day that your smartphone has a "Family Mode" right next to its "Flight Mode" remember where it all began.
Land Rover Israel took their Discovery Sport campaign one step further and tried to turn the campaign's creative into a real product.
This video staring Rami Waxman, the company's VP of Sales and Marketing, was published and promoted via social media as well as sent directly to the leading smartphone manufacturers in the world. Agency: M&C Saatchi, Tel Aviv