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Outdoor
JAR: Trash-Cans Reviews
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The objective for Shalmor Avon Amichay/ Y&R Interactive Tel Aviv was to confront people with the harsh reality that homeless people experience everyday searching for something to eat and to raise awareness to "JAR" a non profit organization supplying food to the needy.
Creative approach: the idea was to borrow the format of restaurant reviews and ratings from the culinary world, and use it to create "Trash-can reviews". 1000 reviews were placed on trash-cans located on the main streets of Tel-Aviv. 1000 trash-can reviews. 1000 powerful dissonances on every street.
Account Director: Adam Polachek |
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