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Top 6: September 23rd 2009
Outdoor
Elmex: Elmex - Bus Ticket
Top 6: September 23rd 2009
Elmex wanted to promote their anti-cavities toothpaste, under the tagline "Helps prevent cavities", and asked Shalmor Avnon Amichay/Y&R Interactive Tel Aviv to find a surprising way to expose it.
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