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Top 6: October 6th 2010
How do you create the ultimate reality? Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv took the winners of the 2 top rated reality shows in the country and set them against each
… read moreother. Inside a billboard. "The Big Brother" winner Vs."Survivor" winner.
Six live cameras recorded and broadcast the action to 3 online channels. All assignments and tasks during the reality game were performed using only the Yellow Pages different interfaces: Smart-phone app, website, Facebook and a special minisite. The audience on the scene and at home aided their favorite contender by voting on the minisite and using the mobile app.
read less...Creative Director: Yariv Twig
Art Director: Gil Aviyam
Copywriter: Sharon Refael
Executive Client Director: Adam Polachek
Account Supervisor: Dikla Tzemach
Account Manager: Daphna Tsror, Aileen Tito
Planning Director: Yoni Lahav
Planner: Zohar Reznik
Office Producers: Shira Robas
Photographer: Menachem Reiss
Interactive
Executive Interactive Director: Guy Poreh
Interactive Creative Director: Roy Cohen, Sagi Blumberg
Interactive Creative: Maayan Dar, Tom Dolinger
Interactive Project Manager: Amichay Katan
Interactive Account Manager: Gadi Margulian
Media Company: Union Media
Production Company: POV
Director: Shahar Segal
Post Production: Gravity
Event Production: Kuperman Productions
Content Development: Elad Kuperman, Shabi Zeraia, Asaf Forman
Event Producer: Liat Danzinger
VP Marketing and Business Development, Yellow Pages: Zeev Gruber
Marketing Manager, Yellow Pages: Anat Gisin
PR Company: Galai PR, Einat Meyron (Meyron Marketing Communication)
