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Top 6: October 6th 2010
Outdoor
Yellow Pages: Reality BillboardTop 6: October 6th 2010
How do you create the ultimate reality? Shalmor Avnon Amichay/ Y&R Interactive Tel Aviv took the winners of the 2 top rated reality shows in the country and set them against each other. Inside a billboard. "The Big Brother" winner Vs."Survivor" winner.
Six live cameras recorded and broadcast the action to 3 online channels. All assignments and tasks during the reality game were performed using only the Yellow Pages different interfaces: Smart-phone app, website, Facebook and a special minisite. The audience on the scene and at home aided their favorite contender by voting on the minisite and using the mobile app.
Creative Director: Yariv Twig RelatedAlso best this week |
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